SEO Services > Digital PR
BUILDING YOUR BRAND AND IMPROVING YOUR REPUTATION.
The more people reference your website in their work using backlinks, the more authority Google will give you to rank your website. Authority is one of the most important factors Google uses to rank your website.
Our off-page SEO services use strategies like digital PR and link building to increase your website’s authority and web presence.
WHAT IS DIGITAL PR?
Public relations, or PR, has been a vital component of business communications for decades. It goes hand-in-hand with marketing, given it’s all about how we communicate with our audience and build our reputation as a trustworthy, quality brand.
Digital PR is about taking those traditional PR tactics and applying them to the digital world, supporting your digital marketing strategy. When done right, it’s a highly effective way to increase brand awareness and reach your target audience.
ONE SERVICE TO IMPROVE AUTHORITY, REPUTATION AND RANKINGS.
Our off-page optimisation strategies vary in scale and complexity depending on a number of factors such as backlink quality, the relevance of the sources linking to you and the structure of the project.
Whenever working on PR, we focus on three things: quality, relevance and value.
Quality
When you meddle with mediocre backlinks, you are choosing mediocrity. This is why we prefer quality over quantity. All of our links will come from reputable, trustworthy sources.
Relevance
Well over 90% of external links built by topflight come from websites or blogs that are relevant to your niche, which allow customers to find you organically.
Value
After the off-page optimisation campaign is complete, your website will get traffic from the links we have generated. This will increase your website’s authority on Google as well as generating more leads for your business. A double victory.
The proof of success
This is how we increased vetPartner's brand visibility by 385% using Digital PR
UNDERSTANDING OUR LINK BUILDING PROCESS.
Link building is crucial to all SEO campaigns. Our team will help you define your business objectives, identify websites and content to target, and develop a personalised link-building strategy.
This will result in more traffic to your website and a boost to its visibility in the search results. The process we follow is this:
1. We check for Existing Backlinks
To design an off-page link building project, we begin by auditing your link profile and identifying your competitors’ strongest referrals. This will create a benchmark for the next steps.
2. We define the Profile
Once a strategy is created, then we will design your ideal link profile and identify the most beneficial links for each web page.
3. Then comes PR Development
Our Digital PR team will do all of the work for you by contacting the blogs and media outlets more likely to generate you leads. The links created at this stage will come from interviews, expert advice, press releases and other outreach techniques.
4. And finally, we generate the links
After completing the off-page SEO strategy, your website is ready to start receiving traffic and authority from its new connections. We will keep track of performance until the project is handed over to you in its most optimal conditions.
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