Running a fintech business is hard work. Not only do you need to pay attention to the software and ensure smooth, safe operations, but you need to put your focus on marketing if you actually want to get somewhere.
Fintech business owners have been choosing SEO as their weapon of choice to grow at the speed of sound.
SEO allows you to be right in your customer’s faces whenever people search for financial services and products. More and more consumers are using search engines to do their research, so it’s super important that your site appears prominently.
Worry not. This article will guide you through simple – yet effective – ways to attract high-quality leads and drive more traffic and conversions to your website. Ready to discover our secret fintech SEO tips?
The importance of SEO for fintech companies
As we’ve seen with SEO for small businesses, Search Engine Optimisation can seem daunting at first, especially to small business owners and first-time entrepreneurs; for some, pairing small businesses and SEO may not even seem logical. A poor understanding of SEO practices is one of the main hindrances to effective digital marketing. Some entrepreneurs assume that search engine marketing is insanely expensive, complicated, and a time-consuming digital channel.
The truth is, SEO is one of the simplest facets of digital marketing, and more importantly, it doesn’t have to cost a fortune.
Search engines truly dominate web traffic, considering that about 40% of trackable web traffic comes from organic search. Unless a web user knows the exact site they want to visit; chances are, they’ll get there through a search engine.
The fintech industry, in particular, is heavily reliant on online avenues to connect with its customer base. As more and more individuals turn to cyberspace for their financial needs, the prominence of an easily accessible and captivating website cannot be overstated.
This is where the implementation of SEO proves to be a game-changer. By proficiently optimising your website and content to cater to the complex algorithms of search engines, your probability of obtaining top-ranking positions in search results amplifies substantially. This, in turn, can help you attract more traffic to your site, generate leads, and ultimately increase your revenue.
5 fintech SEO trends that companies should try
Optimise for long tail keywords
A long-tail keyword is a phrase consisting of three or more words that are very specific to a particular product, service, or topic.
Long-tail keywords should be the first thing you optimise your website to. This means figuring out what your potential customers are searching for and using those terms to improve your search engine rankings.
For example, if you offer a robo-advisor platform, you might target keywords like “robo-advisor for retirees” or “robo-advisor for socially responsible investing.”
By doing this, you’ll be able to improve the relevance and quality of your content, which will help you attract more qualified leads to your website.
Do you want to know something really cool?
Long-tail keywords often have less competition than generic ones, like “investment management.” So, by focusing on more specific keywords, you can rank higher in search results and attract more targeted traffic to your site, while all your competition is scraping against each other for the few bits of traffic they’ll get from short, generic keywords.
To find these juicy long-tail keywords, try using tools like Google’s Keyword Planner or Ahrefs.
Now, look for those with a decent search volume but low competition, or take it a step further and discover terms that are trending upwards.
Then, make sure to include them naturally and strategically in your website content, like blog posts, landing pages, and product descriptions.
By incorporating long-tail keywords to your content marketing strategy that targets specific long-tail keywords, you can boost your website’s search engine rankings and attract more qualified traffic to your fintech business. So, what are you waiting for? Start optimising those long-tail keywords today with our SEO services!
Take advantage of local search
To optimise your fintech business for local search, it’s important to understand the search behaviour and preferences of your target audience in a specific location. This means identifying the keywords that are most relevant to your business in a specific geographic area, as well as understanding the competition and search trends in that region.
To find local keywords, you can use tools like Google Trends to see how search volume for specific keywords has changed over time in a specific region.
Another way is to use Google My Business to optimise your listing for local search, by including your business’s name, address, phone number, photos, reviews, and other relevant information.
Another tactic is to create location-specific landing pages on your website, with content that is tailored to the needs and preferences of your target audience in that region. For instance, if you offer personal loans, you might create a landing page that targets keywords like “personal loans in [city name]” or “bad credit loans in [county name].”
By doing this, you can enhance your website’s relevance and authority for local search queries and attract more qualified leads to your business.
There are other tactics you can use, such as building local citations, getting listed in local directories, and optimising your website for mobile devices. However, the key is to use data to inform your strategy and target the keywords and search behaviour of your specific audience in a specific location. By doing so, you can improve your website’s search engine rankings and attract more qualified traffic to your fintech business.
Use Schema Markup
If you want to boost your fintech SEO, using schema markup is a great strategy.
There are many ways to use structured data to improve your website’s relevance and credibility and attract more qualified leads to your business.
One of the most effective ways to use schema markup is to highlight your business’s financial ratings and reviews.
By incorporating markup for star ratings and customer reviews, you can build trust with potential customers and improve your website’s credibility. This is especially important since 88% of consumers trust online reviews as much as personal recommendations, according to a survey by BrightLocal.
Another way to use schema markup is to showcase your business’s regulatory compliance. By including markup for SEC or FINRA registration numbers, you can demonstrate your business’s legitimacy and attract more qualified leads who are looking for a trustworthy financial services provider.
You can also use schema markup to showcase your investment options or other financial services. This can include markup for investment fees, minimum investment amounts, and other relevant information that can help potential customers make informed decisions about their financial investments.
By leveraging schema markup to highlight this information, you can improve your website’s visibility in search engine results pages and attract more qualified traffic to your fintech business.
Pages that use schema markup rank 4 positions higher than pages that don’t, according to Search Engine Watch.
So, using schema markup as part of your fintech SEO strategy can be an effective way to boost your website’s search engine rankings and attract more qualified leads to your business.
Use a powerful link building strategy
When it comes to link building for fintech businesses, there are several tactics you can use to build high-quality backlinks that can improve your website’s search engine rankings and attract more qualified traffic to your business.
One common tactic is to create high-quality content that other websites will want to link to. This can include blog posts, infographics, and other types of content that are relevant to your target audience and provide value to your readers.
By creating content that other websites want to link to, you can build high-quality backlinks that can improve your website’s authority and relevance in search engine results in pages.
Another tactic is to leverage your existing relationships with industry influencers and thought leaders. This can include reaching out to them to request a link or to collaborate on a piece of content that you can promote to your audiences.
By leveraging the influence and authority of these thought leaders, you can build high-quality backlinks that can improve your website’s search engine rankings and attract more qualified traffic to your business.
Additionally, you can use tactics like broken link building and guest blogging to build high-quality backlinks for your website.
Broken link building involves finding broken links on other websites and reaching out to the website owner to suggest a replacement link to your own website. Guest blogging involves writing high-quality content for other websites in your industry and including a link back to your own website in the author bio or within the content itself.
By using these link building strategies, you can improve your website’s search engine rankings and attract more qualified traffic to your fintech business.
However, it’s important to focus on building high-quality backlinks from reputable sources, as low-quality or spammy backlinks can actually hurt your website’s search engine rankings and credibility.
By focusing on building high-quality backlinks that provide value to your target audience, you can improve your website’s authority and relevance in search engine results pages and attract more qualified leads to your business.
Focus on Mobile Optimisation
When it comes to optimising for mobile, there are several tactics that are especially relevant for fintech businesses. Here are some key tips to keep in mind:
– Ensure that your website is designed for mobile users: Given that a large percentage of fintech users access financial services through mobile devices, it’s important to ensure that your website is designed to provide a great user experience on a variety of different mobile devices, including smartphones and tablets. Make sure that your website’s layout is optimised for small screens, and that buttons and forms are easy to tap and navigate.
– Optimise your website’s load speed: Mobile users are typically looking for quick and convenient access to financial services, so it’s important to optimise your website’s load speed for mobile devices. This involves compressing images and other media files, minimising HTTP requests, and using caching and other techniques to ensure your website loads quickly and smoothly on mobile devices.
– Make your content easy to read and navigate on mobile devices: Given the smaller screens and limited attention spans of mobile users, it’s important to ensure your website’s content is easy to read and navigate on mobile devices. Use clear and concise headings, short paragraphs, and large, easy-to-read fonts to make your content more accessible on mobile devices.
– Ensure that your website’s navigation and menus are mobile-friendly: Fintech users often need to access a range of different financial services quickly and easily, so it’s important to ensure that your website’s navigation and menus are mobile-friendly and easy to use on a variety of different mobile devices. Make sure that your website’s menus are clear and easy to navigate, and that key financial services and products are prominently displayed.
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Alex Grossi
