WHY INVEST IN PAID SEARCH SERVICES?

Get more website traffic fast

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (SERPs). Advertisers bid on keywords using platforms like Google, Bing or Social Media.

 

Search Engine Optimisation (SEO) is effective at increasing website traffic in the long term, but it can take some time to get up and running. If you’re looking for a quick win, SEM can achieve fast and effective results.

 

At topflight, our SEM specialists run complex paid marketing campaigns that will quickly increase your website’s traffic and help you to gain more conversions.

 

If your business needs a boost of traffic, choose your platform, and get your personalised quote now.

a group of PPC experts designing the new paid campaign

Our SEM Services

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We develop medium and long PPC campaigns on Google Ads that are designed to increase your revenue.

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Facebook and Instagram are excellent platforms to promote your brand and attract additional website traffic.

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If you’re running your own ads, our team of specialists can help you select the most effective keywords for your campaigns, saving you time and increasing your ROI.

Google Ads PPC marketing

If you’re not getting enough website traffic, a Google Ads PPC (Pay Per Click) marketing campaign could help to improve your visibility in Google’s search results in just a few weeks.

 

Our team will take care of the whole marketing campaign, from the initial keyword research to providing you with a report on the campaign results.

 

Your business could benefit from running a Google Ads campaign if you answer yes to any of the following:

  • Do you need more website traffic?
  • Are your competitors outranking you on Google
  • Do you want to rank for a specific keyword?
  • Do you need a boost in traffic immediately?
tow PPC experts analysing a graphic
two ppc experts designing a paid campaign

OUR SOCIAL ADVERTISING CAMPAIGNS

Grow brand awareness online in days using Social Media

In 2018 there were more than 2.5 billion active users on Social Media.

 

Social media provides businesses with an invaluable opportunity to promote their products or services online, increase brand awareness, connect with customers, and drive additional traffic to their website with very little initial investment.

 

Your business could benefit from a PPC social media strategy if you answer yes to any of the following:

  • Do you want more followers on your business’ social media page?
  • Do you want to promote your business on social media?
  • Do you want more website traffic?
  • Do you only have a small budget for promoting your business online?
SHOULD I CHOOSE SEO OR SEM SERVICES?

Choosing the right service for your business

In an ideal world, all businesses would combine both SEO and SEM to achieve the best possible results and maximise website traffic. However, if your budget doesn’t allow for this, then you may need to choose between the two. To help you decide which is right for your business, let us explain the main benefits of each.

SEM expert running away from a big clock

SEM achieves results faster

Whilst both SEO and SEM can provide you with lots of new traffic, SEM is a quicker and easier way to convert money into conversions.
 
You can expect to see results from a PPC or Paid Social campaign within 1-2 months, whilst SEO can take up to 4 months to start seeing results, depending on the size and scale of the project.

clients investing in SEM campaigns

How much do SEO and SEM cost?

SEM requires an initial investment to publish your ads. The amount you invest can vary depending on several factors, including the keywords being targeted. Once you stop paying for the ads, you will stop receiving traffic from the campaign.
 
When you pay for SEO services, you are investing in long-term results. Once your website has been optimised and is ranking consistently you don’t need to keep paying to maintain its position, although you will need to keep your website up-to-date.
 
The monthly cost of setting up and maintaining a single paid SEM campaign can start from £700 depending on size, scale, and complexity of project.
 
For SEO campaigns, the monthly retainers generally start from £1,500 based on the client’s circumstances.

Which option provides the best results?

Both our SEO and SEM services are effective at driving a lot of new traffic to your website.
 
However, they are usually used for different purposes. SEO provides a long-term solution, whilst SEM offers a quick boost in website traffic when you need it the most.
 
Once your website has been optimised, you will continue to receive traffic without any further investment. However, traffic from SEM campaigns will stop as soon as you stop paying for the ads.

Group of SEM experts building a campaign

Which is more technically difficult?

There’s a clear winner here: SEO.
 
Search Engine Optimisation is much more complex than SEM. Optimising a website takes a huge amount of work, requires a lot of prior knowledge, and involves a lot of testing to prove effectiveness.
 
In comparison, SEM campaigns are generally a lot more straightforward to set up and run.

READY TO START WORKING WITH TOPFLIGHT?

If you require SEO, SEM or Web Design services get in touch today