Expert PPC services: drive highly targeted traffic to your website
Pay-per-click (PPC) advertising is a way of paying Google to advertise your business at the top of relevant search results pages. It is a fast and cost-effective advertising service that can leapfrog your website to the top of the search results.
Here at topflight, as a certified Google Partner agency, we run complex paid marketing campaigns that will quickly increase your website’s traffic and help you to gain more conversions.
If your business needs a boost of traffic, get in touch today.
Generate more leads by partnering with the right PPC agency
Most businesses can’t afford to rely solely on PPC advertising, but PPC is still one of the best ways to increase revenue and showcase your brand online. Over the years, pay-per-click advertising has fast become one of the biggest lead generators for businesses and is now nearly as effective as SEO.
Aside from the obvious benefit of increased online visibility, PPC is also typically used to increase sales and promote brand awareness. Because it is such a targeted form of advertising, you have the ability to reach audiences who are readily looking for your products or services, meaning they are more likely to convert.
Choosing the right PPC channel for your business
Every business is different and has its own unique requirements and objectives. That’s why we offer a variety of different PPC services, each of which can be adapted to your business’ individual needs.
Find out which of our four PPC services fits your business best and start your own PPC project with topflight today.
We design comprehensive PPC campaigns using customised audiences, locations and keywords. These type of ads will be showing as Google results and are usually effective for most general business requirements.
Our Google Display campaigns are completely personalised to each business. We create engaging and conversion-focused ads that will be shown on external platforms like YouTube or relevant blogs.
Our Google Shopping campaigns represent the perfect way to showcase your products and increase your sales.
We develop remarketing strategies to target users who have visited your website but did not convert. This service is commonly used for e-commerces as a system to target cart abandonment.
Choosing the right service for your business
In an ideal world, all businesses would combine both SEO and PPC to achieve the best possible results and maximise website traffic. However, if your budget doesn’t allow for this, then you may need to choose between the two. To help you decide which is right for your business, let us explain the main benefits of each.
PPC achieves results faster
Whilst both SEO and PPC can provide you with lots of new traffic, PPC is a quicker and easier way to convert money into conversions.
You can expect to see results from a Pay-Per-Click campaign within 1-2 months, whilst SEO can take up to 4 months to start seeing results, depending on the size and scale of the project.
How much do SEO and PPC cost?
PPC requires an initial investment to publish your ads. The amount you invest can vary depending on several factors, including the keywords being targeted. Once you stop paying for the ads, you will stop receiving traffic from the campaign.
When you pay for SEO services, you are investing in long-term results. Once your website has been optimised and is ranking consistently you don’t need to keep paying to maintain its position, although you will need to keep your website up-to-date.
The monthly cost of setting up and maintaining a single paid campaign can start from £700 depending on size, scale, and complexity of project.
For SEO campaigns, the monthly retainers generally start from £2,000 based on the client’s circumstances.
Which option provides the best results?
Both our SEO and PPC services are effective at driving a lot of new traffic to your website.
However, they are usually used for different purposes. SEO provides a long-term solution, whilst Pay-Per-Click offers a quick boost in website traffic when you need it the most.
Once your website has been optimised, you will continue to receive traffic without any further investment. However, traffic from PPC campaigns will stop as soon as you stop paying for the ads.
Which is more technically difficult?
There’s a clear winner here: SEO.
Search Engine Optimisation is much more complex than PPC. Optimising a website takes a huge amount of work, requires a lot of prior knowledge, and involves a lot of testing to prove effectiveness.
In comparison, paid campaigns are generally a lot more straightforward to set up and run.
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If you require SEO, SEM or Web Design services get in touch today