CASE STUDY

Inkblot Films.

The Client.

InkBlot Films began life as a video agency in York in 2011. Filming across Yorkshire and beyond, and focusing on the people behind every organisation.

They develop different creative video productions such as video services, animation production or 360 photography.

The Project.

The Inkblot Films team was looking to build a new platform to showcase their creative services and one that could align with their brand philosophy and values. From the technical perspective, they were looking to build a responsive, tablet and mobile-friendly version of their current website that could look and feel like it’s a reflection of the desktop version, which was a key problem they were experiencing with their current website.

The Process.

We started the website design process with a kick off meeting (via video conference) with key team members from topflight and Inkblot Films. This enabled our team to become immersed into the website design process, as well as gaining a deeper understanding of short and long term vision, ambitions and objectives.

Once the strategy was defined we started working on the initial design, which went through various feedback rounds until we agreed on the final design.

After agreeing on the creative visuals, our development team started to build the site, using a staging environment, while keeping all the elements and technical functionalities that were requested at the start of the project.

Finally, we tested the website and made all the SEO adjustments so the new platform was ready to rank efficiently in the future.

The Final Design.

topflight designed a strong and visually attractive WordPress website which would inspire potential businesses to hire Inkblot Films’ creative video services. We used stunning imagery, well scripted copy, and an SEO-friendly structure to give the website a premium yet approachable feel.

PROJECT DETAILS

Client

Inkblot Films

Date

May, 2022

Category

Website Design, Website Development

I love the design: it's so clean and minimal, which I really enjoy and internally, we enjoy the move back to a darker theme. Your use of yellow, as taken from our brand guidelines makes for such punchy elements that are eye-catching in the right ways and your little touches around image styles that look like brush strokes is a lovely little touch.
Mike Leigh Cooper
Project Manager & Founder

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