Case studies

Evolve Fitness Education

The Client

Evolve started out as a first aid training company with the aim of making the Yorkshire community safer and progressing their learners’ careers.

With a clear vision to train the future of personal trainers and gym instructors, Evolve offers comprehensive face-to-face courses adapted to their customers, from the heart of Yorkshire.

When Evolve contacted us, they were looking to create a fully bespoke booking platform to manage online booking for their students.

The Project

First, we sat down with Dan to run through his website design and development requirements to get an idea of the type of website that he was looking for and also importantly how easy they needed the content management system to be, which would allow them to update the website on a day to day basis.

Once the brief was drawn up, we began to design the creative visuals and structure that will be used to develop the custom-built platform Evolve was needing.

With a fully bespoke booking and events system, clients can now book events and view dates of physical courses and book them at the click of a few buttons.

Using WordPress as the content management system, Dan and the team now have a website that they can update and grow as needed with complete ease.

The Prototypes

Evolve didn’t have a clear brand image so our creative design team expanded the visual side of their brand by taking its logo and developing a style guide and colour scheme for the website. We also prepared a set of prototypes that were setting the foundations of the development stages.

The Final Design

topflight designed a bespoke WordPress website which would inspire graduates and sports enthusiasts to start a new career as personal trainers. We used stunning imagery, high-converting copy, and an SEO-friendly structure to give the website a premium yet approachable feel.

The website scored superb load speed results proving to be a complete success also from the SEO perspective.

Project Details


Evolve Fitness Education


September, 2021


Website Design, Website Development

The team at topflight were fantastic from start to finish. They managed to create a website that achieved all our initial specifications.
Daniel Barrow
CEO at Evolve Fitness Education

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