DISCOVER OUR LATEST PROJECTS

Let us show you what our services can achieve

There’s no better way to showcase our abilities than with proven results.

 

In a short space of time, we’ve worked with several different companies based all around the globe, delivering a broad range of successful digital marketing campaigns.

 

We’ve put together details about some of our latest projects, because the results speak for themselves.

team of seo consultants working on an SEO project
WORKING STUDIO

A small but ambitious graphic design studio located just outside of Harrogate

120

Average Traffic Increase (%)

360

ROI increase (%)

64

Increase in visibility (%)

WORKING is a graphic design studio based in the outskirts of Harrogate (North Yorkshire). They grew from a small freelance business to an SME in just a matter of months, and wanted to boost their sales within a competitive industry.

 

We designed a complete search campaign, combining both SEM (Google Ads and Social Media) and SEO to drive paid traffic whilst we optimised their website.

THE CHALLENGE.

WORKING came to us with a clear idea in their minds, they wanted to consolidate their local presence whilst they began competing for a nationwide audience within their industry. At that time, WORKING’s website had a solid design on WordPress, but no SEO had been carried out, so we were facing a website without any organic traffic.

 

They also wanted to increase their visibility on Google in the short-term to cover the initial investment, which was not possible using only SEO strategies.

THE SOLUTIONS.

We split the optimisation process up into three stages: web design, technical SEO, and link building.

 

WE DESIGNED AN END-TO-END SEO STRATEGY

We separated WORKING’s objectives into two stages: short term and long term.

Their clear long-term objective was to generate a consistent flow of clients without ongoing investment. To achieve this we designed a comprehensive SEO strategy that targeted both the local audience – using local SEO – and the national clients.

We then used SEM to increase their traffic in the short-term whilst we optimised their website.

 

IMAGE OPTIMISATION

Graphic design companies often use heavy images on their website, which slow down the speed of each page. We identified several images that were not compressed enough and were delaying the website’s load speed. We worked closely with the WORKING team to find the perfect balance between image resolution and speed optimisation.

 

USER EXPERIENCE OPTIMISATION

One of the main aspects of the website we wanted to improve on was user experience. We developed a UX analysis using heatmaps to identify user patterns and behaviours. Once we had gathered sufficient data, we executed 6 A/B tests that proved extremely successful.

 

CONTENT OPTIMISATION

We carried out comprehensive keyword research to identify a set of relevant and effective keywords for each page. We then created new content based on the results of the research.

 

INSTAGRAM PAID CAMPAIGN

Instagram is a powerful tool for creative companies as it allows them to showcase their work in a few simple steps. Topflight developed a two month paid campaign on Instagram promoting some of WORKING’s most valuable projects and engaging with influencers to gain visibility.

THE RESULTS.

1. WORKING experienced a stunning 120% traffic increase – 95% organic traffic increase.

 

2. 360% ROI increase compared with the previous year.

 

3. topflight were able to put 8 transactional keywords on the top 10 results on Google once the SEO campaign was complete.

 

  • SEO
  • SEM
  • WEB DESIGN
#CHANGETHEGAME BY SPORTMADNESS

A multinational sports management company dedicated to sport promotion

185

Conversions increase (%)

12

Increase in organic traffic (%)

11

Bounce rate decrease (%)

Sportmadness was born with the vision of becoming the world’s leading brand in sports services. They operate in Spain, UK, and Latin America, helping sport entrepreneurs to make a living from sport.

 

We helped Sportmadness to promote one of their brands, #ChangetheGame, in search results. To do this, we carried out a comprehensive SEO campaign focusing on technical SEO and international segmentation.

THE CHALLENGE.

Change the Game is one of the brands under the Sportmadness umbrella. They use this brand to acquire franchises in countries around the world, including Spain, Latin America, and the UK.

 

After auditing their website, we identified several technical issues involving security, duplicate content, and lack of structured data. They were also struggling to convert through their sales funnel, struggling with high bounce rate percentages and poor navigation metrics. Our main objective was to solve all the technical problems and create a UX strategy to improve the navigation and structure of the conversion funnel.

THE SOLUTIONS.

We split the optimisation process up into three stages: technical SEO, content refresh, and UX optimisation.

 

CORRECTING THE INTERNAL ISSUES

We developed a technical SEO campaign to fix every internal issue that was affecting the health of the website and to prevent them from receiving penalties from Google. Some of the areas we optimised were status codes, redirections, sitemap optimisation, and load speed.

 

IMPROVING THE INTERNAL LINKING

We redesigned the internal linking structure to improve navigation and increase the number of indexed pages.

 

CONTENT OPTIMISATION

We carried out comprehensive keyword research to identify a set of relevant keywords for each page. We then optimised the content on each page and created new pages to target the most powerful keywords.

 

GENERATING SCHEMA MARK-UP

Once the website was internally optimised and the content was refreshed, we focused our attention to structured data. We generated structured data for the main pages as well as the blog articles to target both local and international audiences.

 

USER EXPERIENCE OPTIMISATION

One of the main aspects of the website we wanted to improve on was user experience. We developed a UX analysis using heatmaps to identify user patterns and behaviours. Once we had gathered sufficient data, we executed 3 A/B tests that proved extremely successful.

THE RESULTS.

1. The user navegability drastically improved after developing the A/B tests. The bounce rate dropped from 57% to 46% and the number of pages per session experienced a 52% increase.

 

2. Conversions increased by 185% while the Total Abandonment Rate decreased by 24%.

 

3. Organic traffic now makes up 40% of the total traffic, an increase from 28%.

 

  • SEO
  • SEM
ESPACIO ORGANICO

An organic supermarket based in Madrid looking to increase their local visibility

42

Traffic Increase (%)

82

Sales increase (%)

3900

Pages indexed after optimisation

Espacio Organico is a local supermarket based in the northern side of Madrid (Spain). When they contacted us they were lacking local visibility in search engine results, despite being one of the most renowned supermarkets in the neighbourhood of Alcobendas.

 

We designed an end-to-end SEO campaign for them to increase their local visibility and boost online sales.

THE CHALLENGE.

When we started working with Espacio Organico we realised how big their website was. They currently sell more than 1,000 products on Prestashop, which is quite a number considering they are a local supermarket.

 

They were facing a lot of problems with the technical side of SEO. This was due to their website’s high volume of products and sub-pages. Search engines were not crawling most of the SKUs, which was critically impacting their visibility and conversions.

 

On the other hand, we discovered several unnecessary pages being indexed, mainly tags and category pages that had been auto-generated by Prestashop. Those pages were using crawl budget, keeping the relevant pages unindexed.

 

We also identified several areas of the website which were lacking content and using overly complicated structures which were negatively affecting user experience.

THE SOLUTIONS.

We distributed the optimisation process up into three stages: technical SEO, content refresh, and optimisation of product pages and categories.

 

OPTIMISING THE ROBOTS.TXT FILE

To redistribute the crawl budget accordingly, we made changes to the robots.txt file to block all the irrelevant pages so the search engines would read and index all the product pages.

 

IMPROVING THE INTERNAL LINKING

We redesigned the internal linking structure to improve navigation and increase the number of indexed pages.

 

CONTENT OPTIMISATION

We revamped the website’s existing content and designed a completely new content marketing strategy that focused on creating new blog posts, improving product listings, and adding new copy to the core pages.

 

GENERATING SCHEMA MARK-UP

Once the website was internally optimised and the content was refreshed, we designed custom schema mark-up for the top tier pages, categories, and product pages.

THE RESULTS.

1. The number of indexed pages went from 1,900 to 5,800 (2,052% increase). This meant a huge increase in visibility for the products and categories.

 

2. There was a 42% increase in organic clicks and a 27% increase in impressions.

 

3. Sales increased by 82%.

 

  • SEO
  • SEM
  • WEB DESIGN

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